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Absolute Winner – What winning Sony Gold meant to Annabel Port

I’m standing backstage with my award tucked under my arm. I’ve just been photographed with Eammon Holmes and interviewed by someone who commented on how much I was shaking. I look around me and blurt out to the nearest person, ‘What do I do now?’ ‘Er….go back to your seat…’ they suggest with a hint of an eye roll.

Right, yes, of course. Back to my seat. And yet they could’ve said ‘Oh now you go off to be congratulated by the Queen’ and I’d have just nodded and left for Buckingham Palace. As I’ve just won the Sony Gold for Best On-Air Contributor and nothing now could surprise me.

I found out I was nominated on my honeymoon. I rang my dad to tell him. ‘Outstanding’, he said before hanging up and immediately calling his local paper, the Evening Echo, to give them what he believed to be the scoop of the year. It made it to page 36.

I was up against stiff competition including last year’s winner Mark Kermode and the legendary Moira Stewart so didn’t once dare to dream I’d actually win. This turned out to be a mistake. The reason why it’s good to dare to dream you’d win is that you might then have a vague idea of the speech you have to make.

Hearing my name announced as the winner by Eammon Holmes was a huge thrill mixed with huge terror that I’d have to stand up, walk up on to the stage and speak in front of all these people. It was all very surreal but I managed to thank everyone that I needed to and make it backstage before I embarrassed myself with the ‘what do I do now?’

I later went outside to ring my dad. We had a brief chat in which he promised not to ring up the local paper again. Before hanging up and ringing the local paper again. This time I made it to page 7.

Winning was an amazing experience. While I don’t think anyone’s main motivating force should be the winning of awards, it is incredible to have your work recognised in this way. I know On Air Contributor isn’t the most prestigious award, perhaps best reflected by the fact it was axed after 2 years. And there is a bit of snobbery about women who are sidekicks to a main male presenter. But as long as you aspire to do more than just giggle at whatever your co-host says, it’s a brilliant learning on the job experience. Especially if you’re lucky enough to work with a presenter as talented as I have, the radio natural, Geoff Lloyd.

The question I get asked most about my job is ‘when are you getting your own show?’ I finally have an answer as I’ll be soon starting my own weekly slot on Absolute Radio 70s. My award may have helped me in achieving this next step. So it would be great if more women were successful at the Sonys. I think the lack of women in top radio jobs is just a hangover of more chauvinistic times. And no hangover lasts forever. (Although I did once have one for 8 days. But that’s another story).

My Sony glory (allow me to use the word glory, the chances are it’ll never happen again) was not just a career highlight, but a life highlight. It made every second of hard work all worthwhile. My proud dad, in between ringing up the local paper to give them more quotes, told me it was in the top 5 best experiences of his life. And if that’s not enough to motivate you to make sure one day you’re up on the stage at the Grosvenor House Hotel, I’ll also add that physically the award is very hefty, so kept by the side of the bed like mine, could prove very useful one day for tackling intruders. Just don’t forget, after winning, you just go back to your seat. That’s what you do next.

Annabel Port is Absolute Radio’s Hometime co-presenter

Fancy a Gold Sony Award on your mantelpiece?

Then read this – a plea from a shy Sony-winner and former judge…

Dear Sound Women

Right now many of you will be working all the time given frantically getting your work done in time for Christmas, so you may be pushing the thought of Sony entries aside to the last minute. Please think again.

Sound Women are on a mission to get a higher proportion of female Sony winners in 2012 and that can’t happen if you don’t enter.

We can think of many reasons why Sony Awards have been predominantly won by men in the past, such as more male judges, women not pushing to get their shows entered, or women not being the named producer or presenter on the entry.  We have spoken to the awards organisers and have provided them with our list of 200 women in radio, so we are hopeful that this year women will be better represented amongst the judges, if not on the awards organising panel itself.

However women can’t win the awards if they don’t enter them, or indeed waste the entry they do put in. It’s down to you to you to ask your bosses to think about entering your work, or if you are your own boss – enter it yourself. It could be the best £102 -£180 you spent.  It’s also down to you to edit an entry which puts your work in the best possible light.

Here are some top tips to make the best of what you have got and ensure your entry is the best it can be.

1.   Put your best content at the start

You would be surprised how many award entries don’t do this. Imagine that the Sony judges only listen to the first 5 minutes (they may have 40 to get through) and make sure that those 5 minutes are the highest quality, most engaging, entertaining and downright special audio you have got.

2.  Follow the instructions clearly and to the letter

If they ask for a maximum of 30 minutes content, don’t enter any more, and don’t put 15 minutes either. Use the entire arsenal you have up your sleeve without cheating to make it the best it can be. Look at the rules for your entry clearly – If you put the wrong entry in you can be immediately disqualified.

3.  Clever tricks

Some stations make sure they include trails in their submissions, which have been beautifully edited with show highlights from across the month. These are valid as they went on air in that form. Do check the rules to make sure your tricks are within the guidelines though…

4.  Write an all-singing, all-dancing write-up of your programme

Needless to say, your written submission needs to be full of enticing and exciting reasons why your programme is outstanding.  The catch is that this needs to be 250 words or under (in 2011 – do check for 2012) so try to make every word count. Focus on what makes your entry outstanding, why is it unique in your category? Why should the judges pay special attention to this award? Don’t bombard them with stats and RAJARS and don’t assume the judges know your station history, the presenters or the area you broadcast in.

5. Finally just like a school essay, tailor your entry and the written material to the criteria outlined for that category  

Judging panels are made up of 3-5 people and they take each entry at face value and will simply decide what piece of audio is best for their category’s criteria.  Edit the entry so it gives the judges goose bumps, or shocks them, or simply makes them take notice. The audio must stand out from all the rest from the outset.

6. If you make a show on the internet or produce a podcast, don’t be put off by these awards, they’re for you too

If you can find a way to raise the funds, give it a go, as this category has a lot of variety in the entries and it might just be your turn in 2012.

Following these instructions isn’t a sure fire way to get a Sony Award nomination, you’ll also need a little bit of luck, but it will help…  Go for it.

There’s more advice on entering for a Sony here and here.  But you’ve got to be in it to win it…  BEST OF LUCK!